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Health and Fitness Coaching
Utsav Ghosh
Project Underground
Close rate 10% to 27% (2.7x)
A 2.7x Close Rate Lift in 60 Days
Duration: Dec 2024 to Jan 2025 (2 months)
◆Rs.5.28L total cash
◆Rs.4.50L peak month
◆190K+ Instagram followers
Video Testimonial
In Their Own Words
Background
The Situation
Utsav Ghosh runs Project Underground, a health and fitness coaching business with 190K+ Instagram followers. He had a large audience but was 100% dependent on organic leads with no paid acquisition and inconsistent sales.
Challenge
The Problem
Close rate was stuck at 10%. Zero paid ads experience. Revenue was entirely organic and unpredictable. No structured sales process.
Our Work
What We Built
- 15 coaching sessions over 2 months
- Complete sales process overhaul. Scripts, objection handling, follow-up cadence
- Cracked paid ads. Moved from 100% organic to 90% ad-driven revenue
- Close rate optimization through Identity Selling methodology
Timeline
The Journey
1
Month 1 (Dec 2024)
Sales process audit and script development. Started coaching sessions. Began paid ads testing.
2
Month 2 (Jan 2025)
Close rate jumped to 27%. Hit Rs.4.50L peak month. Paid ads generating 90% of leads.
Verified Results
Results at a Glance
10%
27% (2.7x improvement)
Close Rate
Rs.5.28L in 2 months
Total Cash Collected
Rs.4.50L
Peak Month
100% organic
90% paid ads
Lead Source Shift
“
“Within 15 sessions you guys changed me.”
Utsav Ghosh
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