We Did Not Set Out to Build a Sales Agency. We Set Out to Fix One Problem.
Coaching businesses were bleeding money because of bad sales processes. We got tired of watching it happen.
With over 8,750 calls taken and 6+ years of combined high-ticket sales experience, we built TLS to help businesses scale without the chaos.
Shashank Berry
Co-Founder
3 to 4 years in the high-ticket sales industry. Co-created the Identity Selling System. Built the entire AI infrastructure: the dashboard, the diagnostics engine, the automated reporting layer. Handles strategy, client management, and the backend systems that make TLS run.
LinkedIn Profile
Shhaurya Mehta
Co-Founder
6 to 7 years of high-ticket sales experience across local and international markets. Co-created the Identity Selling System. The front-end operator. Trains every closer and setter personally, sits inside client businesses daily, and makes sure teams hit their numbers. Has trained and managed 45+ sales professionals across 6+ simultaneous accounts.
LinkedIn ProfileHow We Got Here
Both of us started as closers. Shhaurya was closing in international and local markets. Shashank was closing B2B and B2C. Between us, over 8,750 calls taken across multiple niches.
Both of us started as closers. Shhaurya was closing in international and local markets. Shashank was closing B2B and B2C. Between us, over 8,750 calls taken across multiple niches.
After taking that many calls, we got really good at closing. But we kept seeing the same problem. Coaches and consultants had great offers but terrible sales teams. No structure. No scripts. No accountability. Money was being left on the table everywhere.
After taking that many calls, we got really good at closing. But we kept seeing the same problem. Coaches and consultants had great offers but terrible sales teams. No structure. No scripts. No accountability. Money was being left on the table everywhere.
That is how TLS was born. We created our own framework, Identity Selling, a psychology-first methodology that changes how prospects see themselves. We started helping founders install it in their businesses.
That is how TLS was born. We created our own framework, Identity Selling, a psychology-first methodology that changes how prospects see themselves. We started helping founders install it in their businesses.
Initially, we worked directly with founders. They used our framework, they got results. Then we started training closers on the side. Then we took on the entire operation. Hiring, training, scripting, managing, compensating, becoming an extended sales team for our clients.
Initially, we worked directly with founders. They used our framework, they got results. Then we started training closers on the side. Then we took on the entire operation. Hiring, training, scripting, managing, compensating, becoming an extended sales team for our clients.
We saw what worked and what did not. Then we layered in AI. Built a proprietary dashboard that tracks every call, every rupee, every rep in real-time. No more guessing. No more spreadsheets lying to you.
We saw what worked and what did not. Then we layered in AI. Built a proprietary dashboard that tracks every call, every rupee, every rep in real-time. No more guessing. No more spreadsheets lying to you.
40+ businesses served. 4Cr+ in cash collected. An AI-powered sales system that is unmatched. Still growing.
40+ businesses served. 4Cr+ in cash collected. An AI-powered sales system that is unmatched. Still growing.
The TLS Identity Selling System
A three-role pipeline built for high-ticket sales. Every role has a defined job, a written script, and daily accountability.
Qualifies prospects and books calls
Runs Identity Selling conversation
Manages reminders and follow-ups
Most sales training teaches you what to say. Identity Selling changes how the prospect sees themselves. The close becomes a natural outcome, not a pressure tactic.
Where AI Meets Sales Management
We did not just build a better sales process. We built the infrastructure to run it, track it, and improve it, automatically.
Every Number. Every Day.
Our proprietary AI dashboard tracks every call, every close, every rupee in real-time. You see exactly what your team is doing without asking anyone. Weekly reports are generated and delivered automatically.
- ✓Real-time revenue and cash tracking
- ✓Rep-by-rep performance breakdown
- ✓Automated weekly KPI reports
- ✓Month-over-month trend analysis
- ✓Instant alerts on performance drops
Every Call Scored
Every sales call is reviewed and scored against the Identity Selling framework. Reps get feedback. Patterns are identified. The system improves every week.
Problems Caught Early
The system flags performance issues before they become revenue problems. Close rate dropping? Show rate declining? You know before it costs you money.
Shashank Berry, Co-Founder